TailorStay. Crafted for humans. Structured for AI.

Your hotel's narrative infrastructure layer, at scale.Be the source of the story that AI recommends.

TailorStay is an orchestrated system that turns human truth, property identity, and guest intelligence into first-person Stay Journals that AI can discover, match, cite, and recommend.

Guests recognize themselves in the story, feeling the experience and connecting with your brand. They arrive at your website emotionally motivated, with a clear preference to book direct.

Each component of the system builds upon the other before it, orchestrating the library of unique Stay Journals opimized for AI engines.

Written for a specific human, not a segment

The obvious choicefor the right guest.

With real biographical depth of human emotional drivers, vocabulary and context, deep personas align your hotel with real traveler intent.

AI answer engines, search and humans can see exactly when your property is the perfect answer for a specific traveler and their true motvation.

Get aligned with how real guests ask AI›→

Deep Persona -- Profile Highlights

Terra · Wellness-Centered Parent

Core inner voice

"I'm at my best when my family is calm, connected, and surrounded by nature."

Identity

Life Context

Values

Travel Patterns

Emotional Drivers

Constraints

Highlighted attributes

Wellness-firstFamily-centricHighly sensitive to chaosEco-alignedPrefers slow morningsDeep planner

AI recommendations for guests who instantly feel "This is for me"

Stay Scenario -- Emotional Journey Arc

Family Reconnection and Wellness in Tulum Mexico

Wellness · beach · unplug · calm · kid safe · nature ...

✈️

Anticipation

Transition from travel stress

Built for semantic clarity. Designed for emotional truth.

Narrative stay journals thatmatch the emotional language of guest queries for AI discovery.

Travel decisions are emotional. Guests don't just book accommodations, they seek feelings, senses, and experiences.

Stay scenario narratives follow the emotional arc of each stay scenario and speak in the authentic voice of your best-fit guests, so AI can intent-match and make more human and trustworthy recommendations.

Feed AI what guests are actually searching for›→

Not just what a hotel offers,but who it is perfect for and why.

Stay Fingerprints™ are a specific guest's ideal stay, engineered for AI visability by combining structured human attributes with real guest intelligence, merging two foundational inputs, a deep persona and a specific stay scenario.

Learn more about Stay Fingerprints™›→

Deep Persona

Stay Scenario

Stay Fingerprint™

Stay Fingerprint™
The narrative signal AI understands.

Your property, written for contextual AI discovery.

OTA listings are what you have.TailorStay tells AI who you are.

Hospitality DNA™ encodes the essence of a property.

The sensory and emotional vocabulary of your architecture, spatial flow, soundscape, textures, service rhythms, and rituals into a structured profile that AI can understand. This is how AI understands questions like:

• Is this environment calming enough for an overstimulated parent?
• Does the architecture support privacy for a couple's reconnection retreat?
• Does the spatial flow make it easy for kids to explore safely?
• Does the soundscape align with a slow-living or a focus-driven stay?

These structured signals ensure that when AI sees a highly contextual request from a guest, your property is surfaced and recomended.

Get your hospitality DNA™ into AI answer engines›→

Hospitality DNA

Aligning the Stay Fingerprint™
with property-specific experience flow

Arrival

Welcome ritual & first impressions

Transition

Into room, suite, or space

Sensory Reset

Shower, pool, view, exhale

Connection

Shared meal, slow moments

Explore

Activities, services, discovery

Wind Down

Evening reflection, release

Arrival → How this property supports a specific guest's emotional journey.

TailorStay maps these flows and sensory signals to understand how your property supports the full experiential arc of a stay.

Review Intelligence

"Great location but a bit noisy at night…"

"Our kids loved the beach and the gentle waves…"

"Sunrise yoga felt like a reset button…"

"The staff remembered our names by day two…"

"Perfect for disconnecting from work stress…"

"Wish the WiFi was stronger, but maybe that's the point…"

"Great location but a bit noisy at night…"

"Our kids loved the beach and the gentle waves…"

"Sunrise yoga felt like a reset button…"

"The staff remembered our names by day two…"

"Perfect for disconnecting from work stress…"

"Wish the WiFi was stronger, but maybe that's the point…"

Stay Fingerprint™

Analysis Engine

Consistent praise for calm mornings and safety, ideal for wellness-focused families.

Guests highlight sunrise yoga and safe beach access as standout experiences.

Recent reviews confirm the emotions of reconection and presence with nature.

Real Guest Reviews → Analysis → Insights

Relevant, Recent, Real. The narrative that AI trusts and recommends.

Only the reviews that matter,to each guest, for each trip.

Review Intelligence analyses thousands of reviews and filters for the voices that match what matters most when guests are asking AI for travel advice.

Irrelevant complaints and praise are de-emphasized. Meaningful patterns, especially from recent stays, that match deep personas and Stay Fingerprints become part of the narrative that AI trusts.

Gain AI credibility with relevent, honest narrative›→

Continuously stay fresh, relevant, and recommended.

Recency is priority AI answer engine ranking signal.Ongoing narrative updates future-proof AI visibility.

AI answer engines prioritize recency, contextual evolution, and behavior-matching content. Static hotel descriptions lose visibility over time. TailorStay regenerates your story continuously, aligned with seasons, shifting guest patterns, and emerging review insights.

Always Fresh

New stay journals published often keep your hotel visible in AI surfacing.

Recency Signals

LLMs weight recent, context-matching content higher than older static copy.

Evolving Narrative

As guest expectations shift, your narrative shifts with them, keeping your AI presence sharp and adaptive.

Your story becomes a living signal — continuously favoring you in AI recommendations.

Deep Persona

Identity, values, emotional dirvers, life context, voice, vocabulary...

Stay Scenario

Purpose, emotional journey, intentions, pacing, social dynamics...

Stay Fingerprint™

People, priorities, preferences, emotions, objectives...

Review Intelligence

Recency-weighted UGC signals aligned to Stay Fingerprint.

Experiencial Desires

Environments, moments, patterns, sensory cues...

Hospitality DNA

Design, soundscape, service rhythms, experiences, activities...

Opening Moment

Arrival, first impressions, sensory grounding.

Setting Intention

What the traveler hopes to feel or achieve.

Early Anchors

Small wins that validate the stay choice.

Emotional Peak

Peak reconnection, restoration, or discovery.

Activities and Exploration

Activities and exploring aligned with scenario purpose.

Closing the Arc

Savoring, integration, and emotional resolution.

Narrative Engine

Assembly & Structuring

Family Wellness Stay · La Zebra